AI Insights · Timothy · April 2021
Q1 2021 Performance of Top Interactive Story Games on iOS in the UK
An overview of how the top five interactive story games fared on the iOS platform in the United Kingdom during the first quarter of 2021, with insights from Sensor Tower.
In the first quarter of 2021, the interactive story gaming category on iOS in the United Kingdom saw varied performances among its top contenders. Data provided by Sensor Tower offers a glimpse into the downloads, revenue, and active users for these engaging narrative-driven experiences.
Chat Master! by SUPERSONIC STUDIOS LTD started the quarter with revenues around $177K in late January, followed by a drop to approximately $28K by the end of March. Downloads peaked at 32K in early February before descending to 12K by the quarter's end. Weekly active users reflected a similar trend, peaking at 86K in early February and then dwindling to 43K by late March.
Episode - Choose Your Story, published by Episode Interactive, recorded revenues that started at $137K in late December and saw a gradual decline to $67K by the end of March. Downloads showed a decrease from 36K at the beginning of the period to 11K at the close of the quarter. The weekly active users also declined from 92K to approximately 55K in the same timeframe.
Crazy Labs' Detective Masters experienced a significant spike in downloads, jumping from a few hundred to 55K in the week of February 22nd, then slightly decreasing to 17K by the end of March. Active users surged to 69K in the first week of March, but this figure had fallen to 24K by the quarter's end.
Lion Studios' Street Hustle saw modest revenues, with the highest weekly revenue reported at $67K in mid-February, and then a dip to $21K by the end of March. Downloads and active users both followed a downward trajectory, with downloads starting at 11K and ending at 4K, and active users falling from 14K to 6K over the quarter.
Lastly, Tabou Stories®: Love Episodes by nanobitsoftware.com showed a decrease in revenue from $24K in early January to $8K at the quarter's close. Downloads declined from 15K to 3K, and active users decreased from 48K to 17K over the same period.
For more detailed insights and data analysis on the interactive story gaming category and other app market trends, visit Sensor Tower.
